Video Game UI/UX
Asphalt 9
Client
Gameloft Barcelona
Role
Senior Designer
Deliverables
Game UI Design, HUD Design
Year
2018
Overview
Asphalt 9: Legends is the ninth entry in Gameloft's flagship racing franchise and the most ambitious mobile racing game ever built at the time of launch. I was part of the UI/UX team at Gameloft Barcelona, working on the interface from pre-production through ship: designing menu systems, vehicle showcase screens, the in-game HUD, and the social and multiplayer surfaces that would define how hundreds of millions of players experience the game.
The Challenge
Problem to solve
Mobile game UI operates under extreme constraints: tiny touch targets, a fraction of a second to communicate critical information during gameplay, and the need to serve both 7-year-olds and competitive adult players on the same screen. Asphalt 9 also had to push visual quality beyond anything the franchise had done before, the game's visual technology was industry-leading and the UI had to match that ambition without overwhelming players.
Process
My approach
The design work spanned the full interface: from high-level information architecture (how do you navigate a game with 300+ cars and dozens of game modes?) to individual HUD elements (how do you show speed, nitro, and position without blocking the spectacle on screen?). Vehicle showcase screens were designed to feel like automotive photography, large format, dramatic lighting, minimal chrome, while the menu system used a consistent spatial metaphor to help players always know where they were in the game.
Game UI
Marketing Exploration
Graphic Explorations
Outcomes
Project impact
200M+ Downloads
#1 Racing game, iOS & Android
2018 Launch year
300+ Cars in-game